Communication has changed significantly in the last 10 years. Discuss the positive and negative impacts of this change.
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Over the past decade, patterns of communication have been transformed by digital platforms, mobile technology, and constant connectivity. Interactions are faster, broader, and less dependent on physical location. While these changes have created clear social and economic benefits, they have also generated new problems. Overall, the impact is mixed, with efficiency improving but depth and quality often weakened.
The most significant positive impact is the speed and reach of modern communication. Social media, video calls, and instant messaging allow individuals and organisations to share information immediately across borders. This has strengthened global collaboration, supported remote work, and increased access to education and services, particularly for people in isolated or disadvantaged areas.
However, these developments have also produced notable negative consequences. Online communication can reduce face-to-face interaction, weakening empathy and interpersonal skills. Constant notifications encourage distraction and superficial exchanges rather than thoughtful discussion. In addition, the rapid spread of misinformation through digital channels can damage trust, influence public opinion unfairly, and create social division.
In conclusion, communication in the last ten years has become faster and more accessible, bringing substantial practical advantages. At the same time, it has introduced challenges related to attention, trust, and human connection. To maximise benefits, societies must adapt their communication practises to promote accuracy, balance, and meaningful interaction.
- Fully addresses the prompt in depth, showing full command of the argument by reformulating the issue in the writer's own words and expanding important points with specificity.
- The argument is supported convincingly with subsidiary points and relevant examples throughout the response.
- Has an effective logical structure, flows smoothly, and can be followed with ease.
- The argument is clear and cohesive and developed systematically at length; a well-developed introduction and conclusion are present, and ideas are organised cohesively into clear, logically sequenced paragraphs.
- Uses a variety of connective devices effectively and consistently to convey relationships between ideas.
- A variety of expressions and vocabulary are used appropriately to formulate ideas with ease and precision throughout the response.
- No signs of limitations restricting what can be communicated.
- Errors in language use, if present, are rare and minor, and meaning is completely clear.
- Shows consistent grammatical control of complex language. Errors are rare and difficult to spot.
- Good command of a broad lexical repertoire, idiomatic expressions and collocations.
- Correct spelling.
- Length is within the required 200 to 300 words.