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Practice Listening: Select Missing Word ID: #35284 Short Wine's Price and Quality
Instructions
One experiment in Australia showed that people rated the same wine higher when they thought it was S53 rather than $16 or $6. But get this, the experimenters had actually made that wine objectively worse by adding tartaric acid. It didn't matter — the price tag overwhelmed their taste buds. In another study, scientists scanned the brains of people tasting wines that they thought were either $10 or $90. In reality, it was the same wine, but when they thought it was expensive, their brains showed more activity in a region associated with pleasant tastes and smells. So expensive wines may actually taste...
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