Now the Australian Research Council Discovery project that I've been leading has found that after rising up the news agenda for a while, regulation of environmental drivers has become less prominent in the news and we're left with the usual pattern of coverage dominated by news about the causes of obesity, the size and the cost of the problem, weight loss success stories and various solutions. In previous analysis by researchers at the New South Wales Centre for overweight and obesity, we found TV news and current affairs about obesity mostly blamed individuals or their parents for the problem of obesity. This kind of blame the victim coverage means that policymakers can focus on education. Eat less, move more. Instead of uncontentious taxes and regulations and industry can get on with designing food to be very Moorish.