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Practice Reading: Fill in The Blanks (Drag & Drop)
ID: #34327
Estée Lauder
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You more or less know the Estée Lauder story because it's a chapter from the book of American business folklore. In short, Josephine Esther Mentzer, daughter of immigrants, lived above her father's hardware store in Corona, a section of Queens in New York City. She started her by selling skin creams concocted by her uncle, a chemist, in beauty shops, beach clubs and resorts. No doubt the portions were good — Estée Lauder was a quality fanatic — but the saleslady was better. Much better. And she simply outworked everyone else in the cosmetics industry. She the bosses of New York City department stores until she got some counter space at Saks Fifth Avenue in 1948. And once in that space, she utilized a personal selling approach that proved as as the promise of her skin and perfumes.
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