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Practice Reading: Fill in The Blanks (Drag & Drop) ID: #34325 Medvec
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In  an  often-cited  study  about  counterfactuals,  Medvec,  Madey,  and  Gilovich  (1995)  found  that  bronze  medalists  appeared  happier  than  silver  medalists  in  television  coverage  of  the  1992  Summer  Olympics.  Medvec  et  al.    that  bronze  medalists  compared  themselves  to  4th  place  finishers,    silver  medalists  compared  themselves  to  gold  medalists.  These  counterfactuals  were  the  most    because  they  were  either  qualitatively  different  (gold  vs.  silver)  or  categorically  different  (medal  vs.  no  medal)  from  what    occurred.  Drawing  on  archival  data  and  experimental  studies,  we  show  that  Olympic  athletes  (among  others)  are  more  likely  to  make  counterfactual  comparisons  based  on  their    expectations,  consistent  with  decision  affect  theory.  Silver  medalists  are  more  likely  to  be  disappointed  because  their  personal  expectations  are  higher  than  those  of  bronze  medalists.

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