Jobs generated by Travel and Tourism are spread across the economy in retail, construction, manufacturing and telecommunications, as well as directly in Travel and Tourism companies. These jobs employ a large proportion of women, minorities and young people are predominantly in small and medium-sized companies and offer good training and transferability. Tourism is also be one of the most effective drivers for the development of regional economies. These patterns apply to both developed and emerging economies.

There are numerous good examples of where Travel and Tourism is acting as a catalyst for conservation and improvement of the environment and maintenance of local diversity and culture. Travel and Tourism creates jobs and wealth and has tremendous potential to contribute to economically, environmentally and socially sustainable development in both developed countries and emerging nations. It has a comparative advantage in that its start-up and running costs are low compared to many other forms of industrial development. It is also often one of the few realistic options for development in many areas. Therefore, there is a strong likelihood that the Travel and Tourism industry will continue to grow globally over the short to medium term.

Despite all the positive effects of tourism, it is important to minimise its negative impacts on the environment and host communities whilst maximising the benefits it brings in terms of jobs, wealth and support for local culture and industry, and protection of the built and natural environment.