The desire to share our experiences has led to an increase in technology becoming a primary reason for travel, with research finding that two-fifths of millennials are actually choosing their travel destination based on how 'Instagrammable' it is.

An added incentive for people who use technology on holiday are the new laws which came into play on 15th June which mean roaming charges across Europe are abolished, so phone users no longer need to worry about costs involved in making calls or using the internet when abroad – making it easier than ever to keep in touch and share content with those at home.

Whether it's to research must-see things in the area, compare hotel prices, or simply use digital maps to help us get around, it's undeniable that technology plays an increasing role in our travels. As a result, it enhances the travel experience by making it simpler to plan visits and stay safe. And it's not just for gap year students wanting to visit the location which will get them the most ‘likes’, technology can be used to significantly enhance the travelling experience for all types of travellers, from solo travellers to retirees.

With GPS it's never been easier to explore hidden locations, while staying confident that you're safe off the beaten track. Around Me is an app that identifies the user’s position and shows recommendations, reviews and attractions, along with distances from where they are, offering up a whole new side of a destination that otherwise may go unknown. Sites like TripAdvisor are regularly being turned to for recommendations as opposed to travel guides, with research showing that millennials in particular trust user-generated content 50 per cent more than other media.