The whole concept of popular culture is a relatively modern one and as a phenomenon it is key to the understanding of any modern society. Earnest studies abound on the subject and indeed there are whole branches of academia dedicated to research and theories on the topic, but in many cases what these do is over-complicate something that is in reality a relatively simple matter. Popular culture springs from small groups of like-minded people getting together with new ideas, and then it spreads out to the population at large if they find these ideas appealing. Much of it relates to the young and for them, it gives a happy sense of being separate from other generations and therefore 'special' in some way. Popular culture may once have sprung from the people themselves, and indeed this was the original definition of the term for many experts, but it is naive to consider that this remains the case. Instead, it has become something imposed on the public from on high, a business commodity that merely pretends to have its roots in the creativity of 'the people’ but in fact is simply a money-making enterprise like any other. What people choose to buy and consume in the area of popular culture speaks volumes about their society and is a main indicator of what that society is like. This is especially true in the area of youth culture, where the young gain a sense of self and of belonging via shared tastes and possessions. Studies of popular culture tend to focus on the more exciting aspects and to ignore the more mundane, which ironically are often the most interesting.