Our focus today is on Wander World, an online service promising to take the hassle out of travel planning by offering customised itineraries based on preferences of users. Wander World claimed to use AI to create the perfect travel experience, from booking flights and accommodations to recommending activities. The idea was to offer a personalised travel agent experience at your fingertips. However, despite its ambitious promise, Wander World has encountered significant setbacks. Users have reported that the itineraries often miss the mark, suggesting activities and locations that do not align with their interests. Moreover, the automated customer service has left many travellers feeling stranded with unresolved issues. Although Wander World set out to redefine travel planning, the lack of personalisation and dependable support makes it difficult to recommend as a go-to travel planning service.