There are two types of motivation: approach motivation and avoidance motivation. Approach motivation means moving to positive things, such as vocational plans. Avoidance motivation is driving away things that are negative. Purpose of avoidance motivation is to reduce anxiety. Finally, the speaker mentioned that avoidance motivation is quite intense. Approach and avoidance motivation is composed of three conceptually distinct components. Approach indicates a propensity to move toward (or maintain contact with) a desired stimulus. Avoidance indicates a propensity to move away from (or maintain distance from) an undesired stimulus. Motivation is defined as the energization and direction of behaviour. The valence of stimuli is at the core of distinction between approach and avoidance, with positively valenced stimuli typically leading to approach and negatively valenced stimuli typically leading to avoidance. Stimuli can be external or internal, implicit or explicit, conscious or non-conscious.