Language death is not a mainstream theatre. It is not mainstream anything. Can you imagine Hollywood taking it on? It is so far outside the mindsets of most people that they have difficulty appreciating what the crisis is all about because they are not used to thinking more about language as an issue in itself. Somehow, we need to change these mindsets. We need to get people thinking about language more explicitly, more intimately, more enthusiastically. Interest in the language is certainly there, in the general population – most people are fascinated by such topics as where words come from, or what the origin of their town's name is, or whether their baby's name means anything; they are certainly prepared to play Scrabble and a host of other language games ad infinitum; and language games are often found on radio and television, too – but a willingness to focus that interest on general issues, a preparedness to take on board the emotion and drama inherent in the situation of language endangerment, is not something that happens much.