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Practice Listening: Summarize Spoken Text ID: #30116 Medium Company 3
Instructions
Interviewer: International expansion is also something that you've emphasised as CEO, and one interesting aspect of that has been a focus on locally-produced content. I wonder if you could talk about the ways in which, in a globalised world, in a global economy, locally-produced content is important for an iconic company like Disney. Iger: Well, first of all, global growth is imperative for us. We are not only a very durable brand worldwide, but we are a very well-known brand, so I think we have the ability to not just succeed, but to grow and to thrive in many markets around the country for years to come. But in order to do so, it's not just about putting our product there, meaning taking something that's been made for another market, putting a local language track on it, and distributing it locally. It's about being locally relevant, and that means operating locally, meaning moving our people to markets so that they understand the markets, the culture, the interests. It's also about being creative locally: there's a lot of talent and a lot of creativity in many, many places around the world, and we have to tap into that content.
* Summarize in the box below (between 50 and 70 words)

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