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Practice Reading: Multiple Choice, Single Answer
ID: #36283
An excellent teacher
There are multiple reasons why this business textbook is widely used. The author was a professor of business for thirty years and collected together lectures given during that time to create this important work. This explains the broad range of topics covered. An excellent teacher, he makes complicated subjects easy to understand. However, the secret of the book’s success is explained by the professor’s reason for writing it. He saw a gap in the market which needed filling. Previous textbooks hadn’t discussed how ‘green’ businesses could protect the environment and still make a profit. The professor was ahead of his time and has since influenced business students around the world.
According to the writer, what is the main reason why the book is so popular?
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