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Practice Listening: Multiple Choice, Single Answer
ID: #35292
Short
Consumers' attention
Transcript:
What does capture consumers' attention? A good story. And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior. This is more than a hunch. Science supports the power of emotions and stories to engage an audience. With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers. When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the feel-good hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change behavior in response to a story.
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