There was an enormous gap in the world when I grew up. And this gap between the West and the rest has created a mindset of the world, which we still use linguistically when we talk about 'the West' and 'the Developing World'. But the world has changed, and it's overdue to upgrade that mindset and that taxonomy of the world, and to understand it. And that's what I'm going to show you, because since 1960 what has happened in the world up to 2010 is that a staggering four billion people have been added to the world population. Just look how many. The world population has doubled since I went to school. And of course, there's been economic growth in the West. A lot of companies have happened to grow the economy, so the Western population moved over to here. And now their aspiration is not only to have a car. Now they want to have a holiday on a very remote destination and they want to fly. So this is where they are today. And the most successful of the developing countries, they have moved on, you know, and they have become emerging economies, we call them. They are now buying cars. And what happened a month ago was that the Chinese company, Geely, they acquired the Volvo Company, and then finally the Swedes understood that something big had happened in the world.