On a personal level, job-satisfaction levels are reported as being much higher among people working in a co-op. One of the directors explained to me that Alpha has been in operation for 25 years now and that the creative team has changed several times over the years. However, she said that the co-op's core values haven't changed in this time. The company is guided by the values of co-operation, honesty, equality, fairness and respect. And these values are often shared by Alpha's clients. In many cases they are voluntary or community organizations, social enterprise and of course other co- operatives. While I was there, two of the designers offered to show me a social-media campaign they were developing for a local Fairtrade partnership. As they said, the Internet didn't exist when Alpha began, but now online work is the largest part of their business. They do still work on market research, videos, brand development and traditional print materials, of course.