But for these things that we actually do really care about and do experience profound regret around, what does that experience feel like? We all know the short answer. It feels terrible. Regret feels awful. But it turns out that regret feels awful in four very specific and consistent ways. So the first consistent component of regret is basically denial. When I went home that night after getting my tattoo, I basically stayed up all night. And for the first several hours, there was exactly one thought in my head. And the thought was, "Make it go away!" This is an unbelievably primitive emotional response. I mean, it's right up there with, "l want my mommy!" We're not trying to solve the problem. We're not trying to understand how the problem came about. We just want it to vanish. The second characteristic component of regret is a sense of bewilderment. So the other thing I thought about there in my bedroom that night was, "How could I have done that? What was I thinking?" This real sense of alienation from the part of us that made a decision we regret. We can't identify with that part. We don't understand that part. And we certainly don't have any empathy for that part which explains the third consistent component of regret, which is an intense desire to punish ourselves. That's why, in the face of our regret, the thing we consistently say is, "l could have kicked myself." The fourth component here is that regret is that psychologists call perseverative.