Okay. So this is the big benefit of a universal philosophy. It says it applies to everybody. Well, looks that doesn't, you know, 205 or 206 countries in the world. And you've got something that applies to everybody. That’s a bit strange, isn't it? No, says liberal theory. There are same value structures that apply to all of us. You couldn't have the United Nations without it. It couldn't tell you that the Universal Declaration of Human Rights without this idea of values that apply to all of us just because we are humans. Now, the idea is to test that as well. Why is sport universal? Why does everybody play football? It's because the values are specified at a very thin level at the top. There are these rules and we all have to abide by just these rules. But there are lots of things about football that aren't rules specified. So Brazilian football is different from Italian football, from British football, from German football, from Spanish football. It's culturally specific, but acknowledges that there are these universal general rules to apply to everybody.