I want you to talk a bit about consciousness and conscious consumption because I feel that you’ve got a different perspective on it. (Yeah) Than the typical… if you go and read a business school case on conscious consumption, it’s about where was the environmental footprint of this. (Yeah, yeah, yeah.) But you’re talking about something bigger (Yes.) than environmental impact, which matters, but you’re talking about almost something at the core.W: Everything we do on earth is about creativity. And I think that we live here, and oftentimes people fall into these patterns and they end up being recyclers, if you will, of somebody else’s life or a model. And that’s not your mission. Your mission in life is to break the mode, and do things independently that are very unique to you, just like an artist. So my mission is to create a network the infrastructure, if you will, the highway, if you will to support all kinds of artists and if these artists can all actually make a living like a thriving business, rather than be kind of a shunned career, then creativity will now be something that we, as a society, actually endorse and take pride in.