We are currently living in a society that is so focused on outwards aesthetics. So I think there is also a driving need for people more interested in things like laser surgery or injectables like Botox or filler from a much, much younger age than we’ve seen before.Narrator: So despite the lure of magical remedies and luxurious concoctions, avoiding skin damage and combating the signs of aging don’t need to be so expensive.Mahto: Budget products can be equally as effective as their more expensive counterparts. The focus shouldn’t be on the cost of the product. Wearing a good-quality sunscreen, SPF minimum 30, ideally 50, throughout the year. The reason for that is that 80% to 90% of the signs that we associate with skin aging occur directly because of sunlight. So we’re talking fine lines, wrinkles, pigmentation. No. 2 is the use of a vitamin-A-based product or a retinoid. One doesn’t need to spend a fortune, and, probably, once you’re spending beyond more than 25, 30 pounds on a product, it’s probably unnecessary.