Here are three important factors in creativity: people, process and product. The most important one is the process. First, you have to create the right person through education with a creative mind. Second, you have to create the right process to have people engaged in an innovation process. Third, you need to find the right problem to work on. Human beings can survive and prosper largely depending on the creativity they have. If you can identify and assess the creativity of the finished product. It is taken as a proxy for the creativity of the person who produced such a product. Therefore, a creative product should be surprising, original, beautiful and useful. People should have factors necessary for genius, ability and right mindset. You should improve to imitate and change inside look from muse perspective. Inevitably create something with imagination to expand conceptual spaces.