We found that four out of 10 adults on the planet have never heard of climate change. In the US, we've identified a group called the Alarmed - fully convinced it's happening human caused urgent strongly support action. It's about 31% of the country today. Then the Concerned who are also convinced is happening human caused and serious but still tend to think that the impacts is far away in time and space. So it doesn't seem as urgent than a group called the Cautious still on the fence. Is it real or not? Then a group called the Disengaged who's basically like many other people around the world, like, I don't think I even know anything about this. I've never heard of climate change. And then a group we call the Doubtful These are people who say, it's probably not real, but if it is, it's natural, just natural cycles, nothing we can do anything about. And then last but not least, at about 10% of the American public are what we call the Dismissive, who are firmly convinced it's not real. It's not human caused, it's not serious. And moreover, the great majority of whom literally are conspiracy theorists. They say it's a hoax. It's scientists making up data. It's a UN plot to take away American sovereignty. It's a get rich scheme by Al Gore and his friends and many other such narratives. But the critical thing to just end with here is that that's only 10%, but there are a really loud 10%. They're a really vocal 10% that's more than well represented in our government, and they have tended to dominate the Public Square to such an extent that they've actually intimidated most of the other 90% of the population into not talking about the issue.