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Practice Listening: Multiple Choice, Multiple Answers ID: #4160 Medium SEO
Instructions
Reeta: I’ve looked at your website and the overall design and layout is very good. There are just a few aspects that need to be improved so that it’s optimised for search engines.
Anthony: I don’t want to sound stupid, but what exactly is search engine optimisation?
Reeta: Don’t worry. Please feel free to ask as many questions as you want. I prefer my clients to understand what I’m doing. Search engine optimisation is basically making sure that search engines can find your website, and then that your potential customers can also find it.
Anthony: Oh I see. So this doesn’t just happen automatically?
Reeta: No, if a site isn’t optimised it could just get lost out there, as it were.
Anthony: So, what do we need to do?
Reeta: We need to make sure that your website, and your homepage in particular, includes the relevant keywords.
Anthony: Just a minute. What are keywords?
Reeta: Ah, those are the words a person types into a search engine. Your company sells wooden toys, so an obvious keyword phrase is ‘wooden toys’.
Anthony: OK, how do we include them?
Reeta: We make sure that the content, the text your customer is going to read, includes these words several times. The trick is to make it still sound natural, so that customers aren’t put off.

According to the audio, what sort of benefits search engine optimisation can bring to a website on internet?

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