You are in free guest mode.
Timed Practice
Revision List
Attempt History
Progress Tracking
Create a free account to unlock these tools
Practice Listening: Multiple Choice, Multiple Answers
ID: #4157
Short
Strategic innovation
Transcript:
I: What exactly is strategic innovation, then?
DW: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company, and that it’s related to the company’s overall strategy.
I: I see.
DW: So, instead of innovation for innovation's sake, new products being created simply because the technology is there, or the design idea is there, for example, the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone.
I: So strategic innovation is more than simply developing exciting new products.
DW: Exactly. The process must form part of the company mindset. A strategy has to be aligned throughout the company - otherwise it’s just an idea, worthless on its own unless it’s put into practice. The company’s overall strategy is innovation.
DW: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company, and that it’s related to the company’s overall strategy.
I: I see.
DW: So, instead of innovation for innovation's sake, new products being created simply because the technology is there, or the design idea is there, for example, the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone.
I: So strategic innovation is more than simply developing exciting new products.
DW: Exactly. The process must form part of the company mindset. A strategy has to be aligned throughout the company - otherwise it’s just an idea, worthless on its own unless it’s put into practice. The company’s overall strategy is innovation.
What can be inferred about strategic innovation from the audio?
* Click on the correct answers
Result:
With a free account:
Retry and compare every attempt.
Be the first!
No community answers here yet — submit yours and help others learn.
Saving...