Few people say that in focus groups about some people I've worked for, who have sort of come from less traditional, more, you know, womany that whatever you want, women like professions, they'll say, well, how is she gonna be with men there. Is she doing tough enough? So how you find that kind of middle ground is really hard. When I work for Gabrielle Giffords, if you look at the ads from her first two races in 2006 and eight, she was out like, fixing tyres because her dad had owned a tyre company and she was riding a horse. And she has, like, a big duck buckle on and, like, draws a line in the sand with a cowboy boot and says you're not going to cross this line and cut Social Security and Medicare like, out in the desert. And then in 2010, her, she she promided like all Democrats did, and we were stunned because she was so popular. She still is so popular, and we did focus groups and we changed our ads. And she's wearing business casual, walking down a, you know, walking down a corridor with writing notes.