So, the other problem is that obesity is portrayed using images of very obese people, which means people who are merely overweight or mildly obese are able to say, thank goodness, that's not me and tuck into another burger and fries and wash it down with a sugar-rich beverage. So, despite the. Many news stories on the health campaigns, the message on prevention may not be getting through exactly. So, this is a quite from the young lady. It's not unhealthy! If you are fat, you shouldn't eat it. But, if you're skinny, you should. And this is a story about the offer to do home delivery of maccas. So, the problem with media is very much wider than news media reporting and the invention of the Internet and the birth of social media mean that it has never been easier to push unhealthy and effectual and possibly dangerous solution to obesity to an ever increasing online audience.