When you walk down the cereal aisle, do you ever get the feeling that Cap'n Crunch is looking at you? Well, that's just silly. He's actually looking at your kids. That's according to a study by Brian Wansink and colleagues at Cornell University's Food and Brand Lab. The researchers wondered whether the characters on cereal boxes actually make eye contact. And whether that could influence a shopper's choice of breakfast fare. So they hit the cereal aisle. And they found that kids' cereals tend to be placed on lower shelves than grownup offerings. What’s more, Tony the Tiger and his kid-friendly pals tend to gaze downward, while the Quaker Oats guy stares straight ahead. In a second study, adult volunteers were handed a box of Trix. On some boxes, the rabbit looked straight ahead, on others, he gazed away. When asked what they thought of Trix.