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Practice Listening: Highlight Incorrect Words
ID: #30140
Short
Advertisement 2
* Click on the words that are different from what you hear
Result:
Correct Transcript:
After targeting pet owners for years, advertisers are now appealing directly to the animals. One European TV ad for dog food featured a high-pitched sound, like a dog whistle, that only dogs could hear, the idea being that pet dogs living in a family home would rush up to the TV and look keen. A similar idea but a decade earlier: a dog food company set up a series of billboards that gave off an ultrasonic sound every ten seconds. 'Bark if you like Bonzo!’ said the headline.
But even if dogs are attracted to certain sounds, they’re even more attracted to things that smell. Dog-food-scented ads on sidewalks were designed to persuade dogs and their owners to come over for a sniff.
But even if dogs are attracted to certain sounds, they’re even more attracted to things that smell. Dog-food-scented ads on sidewalks were designed to persuade dogs and their owners to come over for a sniff.
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