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Practice Listening: Highlight Correct Summary
ID: #44530
Short
Book Marketing
Transcript:
Reviews are absolutely key for publishers the first part of the newspaper we turn to the Book Marketing Council found some years ago that when questioned on why they had bought a particular book, more people cited reviews than any other prompting influence (advertisements, word of mouth, bookshop display, etc. Authors' responses to reviews are slightly different from publishers'. Both are devastated by no reviews, but publishers are usually more equable about the bad reviews, judging that column inches are what matter and that a combination of denunciation and ecstatic praise can actually create sales as readers decide to judge for themselves. Publishers probably get the most pleasure from a review which precisely echoes their own response to a book they are often the first 'reader'.
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