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Practice Listening: Highlight Correct Summary
ID: #44047
Medium
Ecotourism
Transcript:
If there were awards for tourism phrases that have been hijacked, diluted and misused, then 'ecotourism' would earn top prize. The term first surfaced in the early 1980s, reflecting a surge in environmental awareness and a realisation by tour operators that many travellers wanted to believe their presence abroad would not have a negative impact. It rapidly became the hottest marketing tag a holiday could carry. These days the ecotourism label has broadened out to cover anything from a two-week tour living with remote tribes, to a one-hour motor boat trip through an Australian gorge. In fact, any tour that involves cultural interaction, natural beauty spots, wildlife or a dash of soft adventure is likely to be included in the overflowing ecotourism folder. There is no doubt the original motives behind the movement were honourable attempts to provide a way for those who cared to make informed choices, but the lack of regulations and a standard industry definition left many travellers lost in an ecotourism jungle.
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