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Practice Reading: Fill in The Blanks (Drag & Drop)
ID: #5429
Public relations 2
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There have been three main phases in the development of public relations, the profession of creating and caring for the public image of companies. In the earliest phase, the Publicity Phase, one-way communication . Most PR experts built recognition for a company or individual among the widest possible audience. In the Explanatory Phase, PR professionals to just inform but to offer explanations for the actions of companies which they so that their public would understand and then spend their money there. This approach so popular in the last few years. Organisations have found more recently that they need to listen to the public and make adjustments to their behaviour. This is known as the Mutual Satisfaction Approach. Many still believe they can get what they want without making any changes in behaviour. Enron, for example, that they were honest and financially responsible when, clearly, they did not practise this.
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