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Practice Reading: Fill in The Blanks (Drag & Drop) ID: #44125 The rise
Instructions
* Drag the correct answer into all target fields
The    rise    in    the    popularity  of    product    placement    has    been    one    of    the    most    interesting    trends    in    advertising    in    the    last    couple    of    decades.    Branded    products    are    promoted    indirectly    by    using    them    in    films,    and    the    success    of    this    is    making    it    increasingly  desirable.    Demand    for    product    placement    stemmed,    at    least      from    regulations    banning    the    advertising    ot    certain    products    deemed    for    TV    commercials.    Films    are    not    subject    to    the    same    sort    of    as    television.    Other    factors    have    contributed    to    the    growth  of    product    placement,    One    is    these    is    the      of    consumers,    exposed    to    an    advertisement    over    a    period    of    time,    to    become    more      in    their    response    to    it.    They    become    tired    of    'the    same    old    thing'    and    advertisers    are    being    forced    to    recognise    a    sophistication  in    their    customers    which    did    not    exist    in    the    past.    People    these    days    are    more    likely    to    be    influenced    by    watching    film    star    role    models    using    a    product.    This    is    true    of    consumers    in    general,    but    it    is    particularly    applicable    to    younger    people.    

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