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Practice Reading: Fill in The Blanks (Drag & Drop)
ID: #44125
The rise
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The rise in the popularity of product placement has been one of the most interesting trends in advertising in the last couple of decades. Branded products are promoted indirectly by using them in films, and the success of this is making it increasingly desirable. Demand for product placement stemmed, at least from regulations banning the advertising ot certain products deemed for TV commercials. Films are not subject to the same sort of as television. Other factors have contributed to the growth of product placement, One is these is the of consumers, exposed to an advertisement over a period of time, to become more in their response to it. They become tired of 'the same old thing' and advertisers are being forced to recognise a sophistication in their customers which did not exist in the past. People these days are more likely to be influenced by watching film star role models using a product. This is true of consumers in general, but it is particularly applicable to younger people.
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