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Practice Reading: Fill in The Blanks (Drag & Drop) ID: #32097 Recruitment Tool
Instructions
* Drag the correct answer into all target fields
The  six  programs  represented  here  report  that  word  of  mouth  is  by  far  their  most    recruitment  tool,  particularly  because  it  typically  yields  candidates  who  are  similar  to  previously  successful  candidates.  Moreover,  satisfied  candidates  and  school  systems  are  likely  to  spread  the  word  without  any  special    on  the  part  of  their  program.  Other,  less  personal  advertising  approaches,  such  as  radio  and  television  spots  and  local  newspaper  advertisements,  have  also  proven  fruitful,    for  newer  programs.  New  York  uses  a  print  advertising  campaign  to  inspire  dissatisfied  professionals  to  become  teachers.  Subway  posters  send  provocative    to  burned-out  or  disillusioned  professionals.  "Tired  of  diminishing  returns?  Invest  in  NYC  kids"  was  just  one  of  many  Madison  Avenue-inspired  invitations.  News  coverage  has  also  proven  to  be  a    to  alternative  programs.  When  the  New  York  Times,  for  example,  ran  a  story  about  the  districts  alternative  route  program,  2,100  applications  flooded  in  over  the  next  six  weeks.

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