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Practice Reading: Fill in the Blanks (Dropdown)
ID: #53641
Total Product
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One of the most important recent advances in business thinking is the recognition that people, in their purchase decision-making, respond to more than simply the tangible product or service being offered. The tangible product - a pair of shoes, a refrigerator, a haircut, or a meal - is simply a small part of the total consumption . Buyers respond to a total product. It includes the services, warranty, packaging, advertising, financing, pleasantries, images and other features that the product. One of the most significant features of the total product is the place where it is bought or . In some cases, the place, more specifically the atmosphere of the place, is more than the product itself in the purchase decision. In some cases, the atmosphere is the primary product.
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