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Practice Reading: Reading and Writing Fill in the Blanks ID: #50169 Magic Bullet Theory
Instructions
The  magic  bullet  theory  (also  called  the  hypodermic  needle  theory)  suggests  that  mass  communication  is  like  a  gun  firing  bullets  of  information  at  a  passive  audience.  Communication  was  seen  as  a  magic  bullet  that    ideas  or  feelings  or  knowledge  or  motivations  almost  automatically  from  one  mind  to  another.  This  theory  has  been  largely  discredited  by  academics  because  of  its  suggestion  that  all  members  of  an  audience  interpret  messages  in  the  same  way,  and  are  largely    receptors  of  messages.  This  theory  does  not  take  into  account  intervening  cultural  and  demographic    such  as  age,  ethnicity,  gender,  personality,  or  education  that  cause  us  to  react  differently  to  the  media  messages  we  encounter.  However,  many  people  hold  the  assumption  that  media,  like  television  news  outlets,  simply    information  that  doesnt  encourage  audience  engagement  and  critical  thinking.  Rather  than  give  a  story  with  an  unbiased  message,  media  news  outlets  present  stories  to  audiences  that  are  attractive  to  them.  Those  who  believe  reality  television  shows  actually  portray  reality  hold  some  assumptions  of  the  magic  bullet  theory.

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