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Practice Reading: Reading and Writing Fill in the Blanks ID: #50028 Market for Vegetarian Foods
Instructions
Mintel  Consumer  Intelligence      the  2002  market  for  vegetarian  foods,  those  that  directly  replace  meat  or  other  animal  products,  to  be  $1.5  billion.  Note  that  this  excludes  traditional  vegetarian  foods  such  as  produce,  pasta,  and  rice.  Mintel  forecasts  the  market  to  nearly  double  by  2006  to  $2.8  billion,  with  the  highest  growth  coming  from  soymilk,  especially  refrigerated  brands.  The  Food  and  Drug  Administration's  1999  decision  to  allow  manufacturers  to  include  heart-healthy  claims  on  foods  that  deliver  at  least  6.25  grams  of  soy  protein  per  serving  and  are  also  low  in      fat  and  cholesterol  has  spurred      interest  in  soymilk  and  other  soy  foods.  A  representative  of  manufacturer  Food  Tech  International  (Veggie  Patch  brand)  reported  that  from  1998  to  1999,  the  percentage  of    willing  to  try  soy  products  jumped  from  32%  to  67%.  Beliefs  about  soy's
   in  reducing  the  symptoms  of  menopause  also  attracted  new  consumers.  A  2000  survey  conducted  by  the  United  Soybean  Board  showed  that  the  number  of  people  eating  soy  products  once  a  week  or  more  was  up  to  27%.  Forty-five  percent  of  respondents  had  tried  tofu,  41%  had  sampled  veggie  burgers,  and  25%  had  experience  with  soymilk  (Soy  foods  USA  e-mail  newsletter).  Mintel  estimates  2001  sales  of  frozen  and  refrigerated  meat      in  food  stores  at  nearly  $300  million,  with  soymilk  sales  nearing  $250  million.

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