Loading question...
You are in free guest mode. Timed Practice Revision List Attempt History Progress Tracking Create a free account to unlock these tools
Prev Next
Practice Reading: Reading and Writing Fill in the Blanks ID: #49849 Bikes
Instructions
In  2015,  the  owners  of  a  Dutch  cycling  company  began  shipping  bicycles  across  the  Atlantic  to  the  United  States,  but  time  and  time  again  these  deliveries  were  damaged  in  .  VanMoof    various  solutions    Tougher  boxes?  Better  packaging?  Different  shipping  partners?  Nothing  worked.  Bikes  obviously  didnt  have  the  kind  of  priority  flat-screen  TVs  have,  for  example  and  then  it  clicked.  The  company  began  printing  images  of  big,  expensive  television  sets  on  the  sides  of  boxes  as  a  visual    to  handlers,  a  tacit  message  that  the  contents  were  fragile.  They  reported  this  small  tweak  had  an  outsized  ,  with  shipment  damage  dropping  by  70  to  80%  overnight.  Since  most  of  their  sales  are  online,  this  strategy  has  helped  them  better  protect  tens  of  thousands  of  orders  to  date.

Result:

With a free account: Retry and compare every attempt.
How difficult was this question?
Others found: 100% Easy · 0% Medium · 0% Hard
Saving...