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Practice Reading: Fill in the Blanks (Dropdown)
ID: #49451
Product Concept
Instructions
Below is a text with blanks. Click on each blank, a list of choices will appear. Select the appropriate choice for each blank.
* Select the correct answer into all dropdown fields. You need to answer all questions before clicking verify button.
Both historically and currently, many businesses do not follow the marketing concept. For many years, companies such as Texas Instruments and Otis Elevator have followed a product , in which the primary organizational focus is technology and innovation. All parts of these organizations invest heavily in building and showcasing impressive features and product , which are the areas in which these companies prefer to compete. This approach is also known as the product concept. Rather than focusing on a deep understanding of customer needs, these companies assume that a technically or less expensive product will sell itself. While this approach can be very , there is a high risk of losing touch with what customers actually want. This leaves product-oriented companies vulnerable to more customer-oriented competitors.
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