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Practice Reading: Fill in the Blanks (Dropdown) ID: #49448 Milkshake
Instructions
The  company  hired  an  outside  researcher  to  help  the  company  understand  what  they  might  be  missing  about  milkshakes.  This  researcher  spent  time  in  a  restaurant  observing  and    milkshake  sales,  as  well  as  talking  to  milkshake  buyers  about  why  they  had  made  their  product  choice.  A  couple  of  key  insights    about  milkshake  buyers.  First  and  somewhat  surprising,  40  percent  of  milkshake  sales  took  place  early  in  the  morning,  and  the  buyers  were  commuters  on  their  way  to  work.  Second,  the  ideal  milkshake  for  these  customers  was  thick  and    but  easy  to  consume  during  a  commute.  Third,  another  key  buyer  audience  was  parents  purchasing  a    for  children,  but  the  ideal  milkshake  for  them  was  a  thinner  product  children  can  drink  quickly  with  a  straw.

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