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Practice Reading: Fill in the Blanks (Dropdown) ID: #49444 Consumer Behavior
Instructions
A  common  way  for  marketers  to  think  about  consumer  behavior  today  is  as  a  set  of  activities  a  person  goes  through  in  order  to  solve  problems.  This  problem-solving  process  is    when  a  consumer  identifies  some  unmet  need.  For  instance,  a  family    all  of  the  milk  in  the  house,  or  a  birthday  party  is  coming  up  and  a  gift  is  needed,  or  a  soccer  team  is  planning  an  end-of-season  picnic.  Each  buying    presents  a  problem  the  buyer  must  solve.  These  problems  can  involve  two  types  of  needs:  physical  (such  as  a  need  for  milk,  a  birthday  gift,  or  picnic  food)  or    (for  example,  the  need  to  feel  secure,  the  need  to  be  loved,  or  the  need  to  have  fun).

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