Loading question...
You are in free guest mode. Timed Practice Revision List Attempt History Progress Tracking Create a free account to unlock these tools
Prev Next
Practice Reading: Fill in the Blanks (Dropdown) ID: #49436 High-involvement Decisions
Instructions
High-involvement  decisions  are  those  that  are  important  to  the  buyer.  These  decisions  are  closely    to  the  consumers  ego  and  self-image.  They  also  involve  some  risk  to  the  consumer.  This  may  include  financial  risk  (highly  priced  items),  social  risk  (products  that  are  important  to  the  peer  group),  or    risk  (the  wrong  decision  may  cause  the  consumer  some  concern  and  anxiety).  In  making  these  decisions,  consumers  generally  feel  it  is  worth  the  time  and  energy  needed  to  do  research  and  consider  solution    carefully.  The  full,  six-stage,  complex  process  of  consumer  decision  making  is  more  likely  to  happen  with  high-involvement  product  purchases.  In  these  cases,  a  buyer  gathers    information  from  multiple  sources,  evaluates  many  alternatives,  and  invests  substantial  effort  in  making  the  best  decision.

Result:

With a free account: Retry and compare every attempt.
How difficult was this question?
Others found: 100% Easy · 0% Medium · 0% Hard
Saving...