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Practice Reading: Fill in the Blanks (Dropdown) ID: #49409 Customs and Taboos
Instructions
All  cultures  have  their  own  unique  sets  of  customs  and  taboos.  It  is  important  for  marketers  to  learn  about  these  customs  and  taboos  so  that  they  will  know  what  is  acceptable  and  unacceptable  for  their  marketing  programs.  For  example,  in  Japan,  the  number  four  is  considered  unlucky,  and  products  packages  containing  four  items  are    by  many  consumers.  In  Middle  Eastern  countries  where  Islamic  law  is  strictly  observed,  images    the  uncovered  arms  or  legs  of  the  female  body  are  considered  offensive.  Meanwhile  in  Egypt,  where  many  women  wear  the  headscarf  or  hijab  in  public,  an  increasing  number  of  younger  women  are  in  work  and  educational  settings  where  gender  segregation  does  not  exist.  Marketers  struggle  with  whether  to    women  with  or  without  the  hijab,  knowing  that  they  risk  offending  some  of  their  target  audience  with  either  choice.  Marketers  should  seek  guidance  from  native  experts  familiar  with  local  culture  and  customers.  Marketing  research  can  also  help  marketers  understand  and    these  complex  issues.

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