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Practice Reading: Fill in the Blanks (Dropdown) ID: #46835 Newspaperss
Instructions
Who  won  the  World  Cup  1994  football  game?  What  happened  at  the  United  Nations?  How  did  the  critics  like  the  new  play?  Just  when  an  event  takes  place,  newspapers  are  on  the  streets    the  details.  Wherever  anything  happens  in  the  world,  reporters  are  on  the  spot  to    the  news.  Newspapers  have  one  basic  purpose,  to  get  the  news  as  quickly  as  possible  from  its  source,  from  those  who  make  it  to  those  who  want  to  know  it.  Radio,  telegraph,  television,  and  other  inventions  brought  competition  for  newspapers.  So  did  the  development  of  magazines  and  other  means  of  communication.  However,  this  competition  merely  spurred  the  newspapers  on.  They  quickly  made  use  of  the  newer  and  faster  means  of  communication  to  improve  the    and  thus  the  efficiency  of  their  own  operations.  Today  more  newspapers  are  printed  and  read  than  ever  before.  Competition  also  led  newspapers  to  branch  out  into  so  many  other  fields.  Besides  keeping  readers    of  the  latest  news,  today's  newspapers  educate  and  influence  readers  about  politics  and  other  important  and  serious  matters.  Newspapers  influence  readers'  economic  choices  through  advertising.  Most  newspapers  depend  on  advertising  for  their  very  existence.  Newspapers  are  sold  at  a  price  that  fails  to  cover  even  a  small  fraction  of  the  cost  of  production.  The  main  source  of  income  for  most  newspapers  is  commercial  advertising.  The  success  in  selling  advertising  depends  on  a  newspaper's  value  to  advertisers.  This  is    in  terms  of  circulation.  How  many  people  read  the  newspaper?  Circulation  depends  much  on  the  work  of  the  circulation  department  and  on  the  services  or  entertainment  offered  in  a  newspapers  pages.  But  for  the  most  part,  circulation  depends  on  a  newspapers  value  to  readers  as  a  source  of  information  about  the  community,  city,  country,  state,  nation,  and  world-and  even  outer  space.

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