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Practice Reading: Fill in the Blanks (Dropdown)
ID: #46803
Nonprofit institutions
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Nonprofit institutions exist to benefit a stated mission or purpose, of whether profits are achieved. Owing to their socially beneficial purpose, nonprofit to an entirely different set of laws — notably tax laws. While they are allowed to generate profits, they must use these funds in specific, organizations are philanthropic ways in order to maintain their nonprofit status. Marketing efforts focus on activities that the organization's mission. A school, college, or university might use marketing to attract students, improve academic reputation, and donations from alumni. A museum or nonprofit theater company uses marketing to attract visitors, ticket sales, event sponsors, and philanthropic donations. Marketing for nonprofit hospitals usually on attracting patients and strengthening reputation as a high quality health care provider.
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