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ID: #46796
Emilio Lavazza
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The idea that only an Italian is capable of making a truly great cup of coffee is actually a fairly recent phenomenon. Emilio Lavazza (1932-2010), can much of the credit. He taught the world not only how to make coffee, but also how to drink it. Lavazza was a leading in the generation of Italian businessmen who their family firms in the 1950s. These began to expand rapidly, first around the country and then abroad as Italy enjoyed its long post-war economic expansion. This was the generation that the seeds for what has to be known as ’Made in Italy', the of companies and brands that make high-quality household and consumer products, from fashion to food to furniture. These products are identified with a combination of craftsmanship on the one hand, and the elegant Italian lifestyle on the other. Emilio Lavazza ensured that coffee became an inextricable part of that heritage.
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