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Practice Reading: Fill in the Blanks (Dropdown) ID: #46796 Emilio Lavazza
Instructions
The    idea    that    only    an    Italian    is    capable    of    making    a    truly    great    cup    of    coffee    is    actually    a    fairly    recent    phenomenon.    Emilio    Lavazza    (1932-2010),    can    much    of    the    credit.    He    taught    the    world    not    only    how    to    make    coffee,    but    also    how    to    drink    it.    Lavazza    was    a    leading    in    the    generation    of    Italian    businessmen    who    their    family    firms    in    the    1950s.    These    began    to    expand    rapidly,    first    around    the    country    and    then    abroad    as    Italy    enjoyed  its    long    post-war    economic    expansion.    This    was    the    generation    that    the    seeds    for    what    has    to    be    known    as    Made    in    Italy',    the    of    companies    and    brands    that    make    high-quality    household    and    consumer    products,    from    fashion    to    food    to    furniture.    These    products    are    identified    with    a    combination    of    craftsmanship    on    the    one    hand,    and    the    elegant    Italian    lifestyle    on    the    other.    Emilio    Lavazza    ensured    that    coffee    became    an    inextricable    part    of    that    heritage.    

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