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Practice Reading: Fill in the Blanks (Dropdown)
ID: #44264
Advertising
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Many of the positive aspects of The Body Shop resulted from an initial lack of financial resources. Big-budget advertising and expensive packaging were out of the but this in turn meant that products could be sold inexpensively without sacrificing quality. As word and the range became more successful, all the profits could be ploughed back into the company to explore new ideas and devise devise more products. Limited finance was also the reason the business was extended by franchise. The owners of franchises were highly in the company and helped to maintain its energy. Ideas and information were in the interest of all concerned and of communication were constantly open.
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