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Practice Reading: Fill in the Blanks (Dropdown)
ID: #39117
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The first self-service stores opened in America in the 1920s but they didn't catch on in Europe until later, when the French forged ahead with their massive hypermarkets. Britain behind. Although the first self-service shop and the first supermarket were opened in the early 1940s, it was thought that British housewives did not particularly want efficiency and speed. Surveys showed that while American shoppers complained most about delays in check-out queues, British ones objected to being pushed and by other customers. The of supermarket shopping is impersonality, with no mediating salesman between shopper and goods, only the 'silent persuaders' of packaging and display. However, there is a current towards 'boutiques', with personal service, within supermarkets — the butcher, the baker, the fishmonger — and small specialist shops and farmers' markets are making a in Britain. In France, where every provincial town, ringed by supermarkets, retains its specialist food shops and weekly street market, the traditional co-exists with the new.
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