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Practice Reading: Fill in the Blanks (Dropdown)
ID: #35843
Health campaigners
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The rate of diet-related diseases is currently growing at a rapid rate. This has led to restrictions being put in place to monitor the type of commercials that advertisers are at children.
Health campaigners advocated a ban on high-fat, high-sugar advertisements during television shows aimed at children, with their proposal passing in government. They argued that regulating the adverts children makes them less likely to consume unhealthy foods.
The problem is that the regulations have become complex. A recent decision made by the Advertising Standards Agency prohibited the showing of a cereal advert, as it was deemed high in salt and sugar, a large fast-food company still being allowed to advertise their high-in-fat meals simply by replacing their fries with carrot sticks.
The policy is only in its early stages, and further research needs to be carried out to assess the effects the ruling has had on spending. Ultimately, the decision about how advertising influences what one buys lies with the consumer.
Health campaigners advocated a ban on high-fat, high-sugar advertisements during television shows aimed at children, with their proposal passing in government. They argued that regulating the adverts children makes them less likely to consume unhealthy foods.
The problem is that the regulations have become complex. A recent decision made by the Advertising Standards Agency prohibited the showing of a cereal advert, as it was deemed high in salt and sugar, a large fast-food company still being allowed to advertise their high-in-fat meals simply by replacing their fries with carrot sticks.
The policy is only in its early stages, and further research needs to be carried out to assess the effects the ruling has had on spending. Ultimately, the decision about how advertising influences what one buys lies with the consumer.
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