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ID: #31490
Olympic Medallists
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In an often-cited study about counterfactuals, Medvec, Madey, and Gilovich (1995) found that bronze medallists appeared happier than silver medallists in television coverage of the 1992 Summer Olympics. Medvec et al. that bronze medallists compared themselves to 4th place finishers, silver medallists compared themselves to gold medallists. These counterfactuals were the most because they were either qualitatively different (gold vs silver) or categorically different (medal vs no medal) from what occurred. Drawing on archival data and experimental studies, we show that Olympic athletes (among others) are more likely to make counterfactual comparisons based on their expectations, consistent with decision affect theory. Silver medallists are more likely to be disappointed because their expectations are higher than of bronze medallists.
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